NOTE

Entertain to inform

#communication (2)#presentations (1)

Entertain first, then inform: audiences engage when you prioritize their experience; information lands only after you have their attention (Guy Kawasaki, via Think Fast, Talk Smart).

  • Pitch goal: stay in the game—not “wire transfer today.” Progress to the next step (e.g. due diligence); avoid elimination.
  • Delivery: think fighter jet, not 787—core value in the first ~30 seconds; resist life-story padding before stating what you do.
  • Slides (10-20-30): cap volume and time; large type forces you to know the material (glance test: audience looks at you, not paragraphs on screen).
  • Substance still gates technique: the dominant ingredient is having something real to say—not communication as personal branding.